Recommended Tools & Resources
I personally use the tools from this recommended list. These tools made my life easy.
I am able to run my business at lower cost by selecting the right tools at the right time.
If you are just starting up your business, then your first investment should be in a high speed (yet affordable) web hosting and SEO friendly theme.
I trust on Siteground for hosting because of their awesome support, inbuilt caching system and high speed servers.
For single domain hosting - Startup Plan $3.95 per month
For multiple domain hosting - GrowBig Plan $5.95 per month
I am using GrowBig plan for hosting a bunch of my sites on SiteGround - And invested in GoGeek ($11.95/m) separately for my CashOverflow website that serves more than 1,50,000 visitors per month.
SEO optimised theme with a high speed hosting is must for the performance of your online business. You can start with a free theme but I highly recommend buying a SEO optimised theme.
I used Genesis for my CashOverflow business and a couple of more websites.
Recently I started using Thrive in StartupKarma because I was looking for a flexible theme. Thrive is as optimised as Genesis yet it gives more options to play with the structure of your pages when used with Thrive Architecture plugin.
You can buy Thrive themes & plugins separately or buy the membership in which you get access to all the themes and plugins launched by Thrive.
At $19/month, it's an absolute steal. I tell you why.
- I am using Thrive Architecture for making beautiful pages..
- and Thrive Leads for capturing emails.
I yet have to play with Thrive Clever Widgets, Headline Optimiser, Ultimatum, Ovation and Quiz builder - Everything comes inbuilt under the monthly membership.
LeadPages is the second best option for landing pages and email capturing popups.
In rest of the tools you will get either the landing page capability (like Unbounce/Instapage) or just email optin options (SumoMe). Those tools are costlier than leadpages because those are built for business which needs advance marketing options.
LeadPages is simple for starting up entrepreneurs - $25/month
You can design landing pages and connect them directly with leadboxes for email capturing.
I use paid version of LeadPages on CashOverflow. In my experience LeadPages is easier to use than ThriveLeads.
You don't have to invest in any other marketing tool unless you feel ready next level of growth of your business.
When you feel ready for email marketing then start with Drip Email Marketing tool. Other than Drip, I liked ConvertKit for contextual email marketing.
Both of these tools are designed for segmenting users, automating campaigns and sending broadcasts to selected subscribers.
You feel empowered with the capability of tagging subscribers based on their behaviour.
This is not available in traditional tools like Mailchimp and Aweber.
Free Tools For All Levels
If you invest in all my recommended tools then the
- annual spend would be $276 = $48 Siteground + $19*12 Thrive
- Or if you select Leadpages+Genesis instead of Thrive, then $407
- Adding the cost of Drip will increase your annual spend to $492.
You will be equipped with all essential tools under $1000 annual budget.
Rest of the work can be done with free tools.
Freemium SEO Tools
Free Productivity Tools
#1. Google Drive
Sharing documents and excel sheets for collaborative work with freelancers & within team
#2. DropBox Paper
For meeting notes and collaborative planning work.
For taking notes, saving webpages, PDFs and organising writeup work. I am using Evernote for writing my book as well.
Organise your brain in bullet point based text mindmap tool.
I keep my tasks in the todoist that reminds my priority work
....To Be Continued